HOW I MADE IT | DCMS &

Discover! Creative Careers

Inspiring northern teens

"It's not a proper job"

To many northern teens (13 - 17 year olds), a career in the creative industries is wrongly perceived as a being only for people with rich parents, connections or who live in London.

We changed that narrative, with a social-first campaign spotlighting young people who had found their way into creative careers. Because in this ever-changing world, it's your interests and aptitudes that are the asset, not where you're from.

We led conceptual creative for this campaign, as freelanceers for 23red, teaming up with YNOT Agency and Megan Jepson.

To find out where your interests could take you. Search DISCOVER! Creative Careers.

Creative Team: Shaun Wood & Christopher Medford

100 million + impressions | 18.5 million total video views

Record engagement on the Discover! Creative Careers platform

Creative Director: Tristan Cavanagh | 23red

Photographer: Megan Jepson

Director: YNOT Agency